# Sandeep Bhara

> Global marketing executive with 17 years of experience across Microsoft (8 years), LinkedIn, Deliveroo, Entain, KingMakers, and NEOM. Currently Head of Digital Experiences & AI Marketing at Central Marketing, NEOM. Uniquely combines executive marketing leadership with hands-on AI product development.

## About

Sandeep combines deep marketing expertise with hands-on AI development. He has led global teams across B2B, B2C, and B2G at world-leading technology and consumer brands. His work spans product marketing, growth strategy, brand architecture, international market expansion, and AI-powered marketing automation.

## Current Role

Head of Digital Experiences & AI Marketing at Central Marketing, NEOM (November 2025 - Present)
- Previously: Head of Content & AI Digital Marketing at THE LINE, NEOM (Jan 2024 - Nov 2025)
- Leading enterprise web platforms, MarTech architecture (Adobe AEM, Workfront, SFMC), and sovereign AI integration with HUMAIN
- Built multi-agent AI media intelligence system (6 agents, 14+ sources) for real-time narrative monitoring

## Key Expertise

- Product Marketing & Go-to-Market Strategy (B2B, B2G, Enterprise)
- AI-Powered Marketing Automation & Foundation Model Evaluation
- Brand Strategy & Architecture across Group Structures
- Growth Marketing at Scale (15+ international markets)
- Global Team Leadership (20+ person multicultural organisations)
- Government & Sovereign Stakeholder Engagement

## Career History

- **Central Marketing, NEOM** - Head of Digital Experiences & AI Marketing (Nov 2025 - Present)
- **THE LINE, NEOM** - Head of Content & AI Digital Marketing (Jan 2024 - Nov 2025)
- **Strategic Consultant** - Fintech (Papel / NymCard) (Jan 2023 - Dec 2023)
- **KingMakers** - Group Marketing Director (Aug 2021 - Dec 2022), Dubai
- **Entain** - Director of Product Marketing & Growth (Apr 2020 - Jul 2021)
- **Deliveroo** - Head of Consumer & Growth Product Marketing (Jan 2019 - Mar 2020)
- **LinkedIn** - EMEA Senior Product Marketing Manager (May 2017 - Jan 2019)
- **Microsoft** - 8 Years (Jul 2009 - May 2017): Global Product Intelligence Manager (Devices), Head of Business Management & Strategy (Games Studios), Business Manager (Bing), BI Analyst (Bing UK)

## Ventures & Applied AI

- **NAWA** - AI-powered comment management SaaS for MENA creators (Founder, Nov 2025 - Present). 173K+ interactions processed, Arabic evaluation framework with 6 weighted rubrics.

## Portfolio Highlights

- **Apple Vision Pro Production** - World's first spatial brand experience for THE LINE at NEOM
- **Multi-Agent Media Intelligence** - 6 autonomous agents, multilingual NLP, 14+ news sources
- **$6M Enterprise Marketing Programme** - B2B/B2G across 11+ international markets at THE LINE
- **KingMakers Growth** - 2x YoY revenue, 3-year targets in 18 months, 500M+ reach
- **Deliveroo Pickup Launch** - 2,000+ partners, 15,000+ daily orders across 11 markets

## Skills & Tools

- **Marketing**: GTM Strategy, Brand Architecture, Product Positioning, B2B/B2G, Stakeholder Management
- **AI/Tech**: OpenAI, Claude, CoPilot Studio, LangChain, n8n, Hugging Face, Ollama, ALLaM, JAIS
- **MarTech**: Adobe Experience Cloud (AEM, Workfront), SFMC, HubSpot, Sprinklr
- **Infrastructure**: Vercel, Supabase, Railway, Docker, GitHub, Stripe, Xcode
- **Analytics**: Google Analytics, Amplitude, AppsFlyer, Power BI, PostHog, SQL, Python

## Education

B.Sc. Management & Strategy | Aston Business School, Aston University | Honours 2:1

## Awards

- Microsoft Patent (US 20150258435)
- LinkedIn International Collaboration Award
- 4x Microsoft Performance Awards
- Reforge (AI Strategy)
- Product Marketing Alliance (Ambassador)
- The Marketing Society (Member)

## Contact

- Website: https://sandeepbhara.com
- LinkedIn: https://linkedin.com/in/sandeepbhara
- Chat with AI Agent: https://sandeepbhara.com (interactive AI assistant)

## Optional Links

- [Full Portfolio](https://sandeepbhara.com/my-work)
- [Extended Context](https://sandeepbhara.com/llms-full.txt)